Dunkin’ knows that doughnuts do not normally make the very best midday snack, so the organization has decided to staying supplying baggage of bacon as a substitute.

The chain—formerly regarded as Dunkin’ Donuts—late Wednesday declared “Snackin’ Bacon,” a to-go bag of eight half-slices of bacon, smoked with cherrywood, then flavored with sweet black pepper seasoning, a mix of brown sugar and black pepper.

The menu addition is, in some techniques, a organic development for Dunkin’. The company was built on breakfast foods and has hardly ever strayed as well much from that consolation zone, even as it extra sandwiches and other offerings.

In other strategies, while, it’s a little bit of a reversal. Dunkin’ just rolled out breakfast sandwiches showcasing Beyond Sausage late final yr. And it has been greatly advertising the meat-cost-free merchandise.

Snackin’ Bacon is in fact sort of a cheat for Dunkin. It is fundamentally a Keto model of the company’s Bacon Breakfast Sandwich. (It is also an extension of the company’s gluten-absolutely free line of merchandise.) But it is hoping to attractiveness to purists.

“With its classic flavors featured in almost everything from toothpaste to vodka, bacon is a phenomenon,” the enterprise said in a blog site put up. “But, at Dunkin’, we think the ideal way to enjoy bacon is very simple: eat it.”

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